Charity of the Month is a Team EFA fundraising program where each month we designate & feature one animal organization as our COTM. EFA's Charity of the Month is a hand picked animal charity organization that has either been nominated by one of Team efa's members or chosen by our COTM volunteer staff.
As a team, we will then promote & fund raise throughout the month for that organization and donate a portion of our cotm shop sales to them. Some EFA members chose to be COTM Sponsors donating a minimum amount regardless of their shop's cotm income… ensuring that our chosen recipients are supported every month.
HOW DOES TEAM EFA FUNDRAISE FOR COTM?
Mostly through promotion - our goal is to stimulate membership sales since the bulk of member donations are based on the sale of COTM benefiting Etsy products !
HOW DO WE PROMOTE ? In a variety of ways…
* We feature our Charity of the Month here on our website's COTM page.
* We make COTM related announcements on Etsy's EFA Teams group.
* We post introductory, informative and educational features about the COTM on our blog.
* We curate weekly COTM specific Treasuries on Etsy where viewers are informed about the COTM organization and all 16 items benefit our COTM recipient once sold.
* COTM Treasuries are promoted through EFA's social media channels (Facebook, Twitter & Pinterest)
* Products that benefit our COTM program are also highlighted on Etsy and thru social media.
* EFA encourages its members to use our Charity of the Month logo in their COTM-benefiting listings as a way of advertising our program & their pledge to support it when the item sells.
We reward our members who are able to donate $10 or more to our COTM with a courtesy advertisement on our website's Sponsor page the following month.
HOW DOES THE PUBLIC HELP EFA SUPPORT OUR COTM?
By purchasing EFA member products that benefit our COTM program and its recipient !
Check out those products on Etsy by clicking HERE.
Individual listings should state the percentage of donation given to COTM upon sale.
We hope you enjoy shopping with members of Team EFA.
THANK YOU for supporting our COTM Program !